Commentary: Microsoft buys Nokia’s devices and services division

by Timothy Stone

This is a big deal and a lot of people are spinning this negatively, but that isn’t reality.  In fact a lot of people on the Internet spin things negatively, but that doesn’t usually reflect reality.

Nokia is known for their phone hardware and mapping software and Microsoft is known for their Windows and office products.  With the combination of Microsoft Research and Nokia’s devices and services divisions I feel that this can be something like putting “Chocolate” together with “Peanut Butter”. 

There is a huge brand with Lumia and Microsoft needs to keep that brand alive.  With Windows Phone 9 in the near future along with this combination of talent I would expect some good things to come out of this.

If I was Microsoft though, I would start thinking about offering the following things to get people on your platform…

  1. High quality apps that are ONLY exclusive to your platform
  2. High quality content ONLY available on your platform
  3. Overhaul the look of the platform.  The problem with Windows Phone is that it looks too simple.  It needs to look polished in every way.   Put a layer of sheen on the titles, add in some rounded corners on the titles and allow more configurability out of the box.

   You have to give people reasons to stick around on your platform and getting a ton of exclusive apps, games, and content that only your platform has makes a difference that the other guys can’t provide.  I will give you an example of what I am talking about here.   Microsoft needs to buy “Netflix” and only put a next generation “Netflix” on their platform. 

Now, I know many people that read my Blog would not want that.  However, as someone that is building their own business would know, it’s the best way to really make a dent in your ecosystem that makes it unique. Anyway, see you next time.

“Making your digital life simple and wire free.”